What makes us special?

Pure is more than just a retailer of running shoes, apparel and accessories.

It is a place where we help our customers reach their true potential and push their boundaries.

Heavily involved within our local community, we conduct weekly free Pure Run’s at three locations throughout the Hunter Valley.

Our team are highly trained and run through a 5 step process with every in-store customer;

  1. We Consult - Discuss how active you are and any past running related injuries.
  2. We Analyse - On our treadmill we will review your biomechanics using gait analysis software.
  3. We Measure - Using a Brannock device, we not only measure heel-to-toe and foot width, we also measure arch length, which is critical in determining the correct shoe flex at the ball of the foot.
  4. We Recommend - Using the above information we will make recommendations on the type of shoe that will suit you best. Whether it be neutral or supportive, low to high toe to heel drop, highly cushioning or firm under foot.
  5. You Try Before You Buy - We like to bring out at least three different shoe brands for you to try. Making sure they feel good on your feet we invite you to take them for a spin outside before making your final selection.

We also stock a large range of walking/netball/football/athletics footwear.

For those customers who can’t make it into our stores, we also offer online sales through www.pureperformance.com.au